We'll get you noticed in the crowd
'Facebook Inspiration' supports Chris & Charlie's Adventures
I'm happy to receive book reviews of Facebook Inspiration any day of the week, but this one was particularly pertinent. Facebook Inspiration: 30 days of creativity for your page was first available on Amazon on 2nd March 2017, and I received this review the day after the book's first anniversary.
I wrote the book to help anyone with a Facebook page (or group) generate conversation and interest in their page, helping it reach a wider audience organically. So when I first stumbled upon Chris and Charlie's Adventures page, and saw that their page was relatively new, I shared details of my book with them. Having read A walk in the woods by Bill Bryson a few years ago, I was particularly interested in Chris and Charlie's walking adventure.
I was delighted that they offered to review it for me. And even more delighted when I received this detailed review, published originally on their website, Chris and Charlie's Adventures.
Highlight your value with a splash of hashtags
One of my favourite quotes from the book Oversubscribed by Daniel Priestley is:
What do you stand for? What do you stand against ?
Our values determine the direction we take and the decisions we make in our business. If you’re confident about the value you provide to your clients, those who value what you stand for will choose to work with you.
Businesses that are unclear about their value are easy to recognise. Their online marketing is smothered with hashtags, like hundreds and thousands. The content looks interesting, but it's a bit of a mess. Used sparingly, however, hashtags add a sprinkling of clarity to your messages on Twitter, Facebook and Instagram.
I am not a number!
"Get 4K American Likes on Facebook."
"Get me 1,000 likes on Instagram!"
"I need 3K Followers on Twitter."
Do these numbers make such a big difference to online marketing?