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Danny says ... Don't ditch that email list

Danny Bermant explains why GDPR is an opportunity for small business

An interview with Danny Bermant, Director of Inbox Express

Danny visited Vanessa's Facebook Café at the B2C Marketing Expo (London) in March 2018. We chatted about the challenges small business owners face, maintaining a strong presence on social media, as well as marketing their business using email. Danny Bermant is the Founder of Inbox Express – a library of email templates, designed to help you nurture your relationship with your readers, and then turn them into customers.

Keen to learn more about using templates in email marketing and how they could help my customers, I asked Danny if I could interview him. Danny clarified what GDPR means for email and how Inbox Express helps businesses get results through email marketing. This blog post is a summary of our Zoom interview on 6th June 2018.

Prefer to listen? You can play back our informal chat on Danny's channel on YouTube (35 minutes).

Posted on Monday, 16th July 2018 by Vanessa Hunt

Email Marketing

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Where's the new go-to place for business and pleasure?

Not using the Events feature on your Facebook Page or Group yet? Then it's high time you did! Facebook's goal is to provide fans with the best, up-to-the-minute information about local events. This is good news for consumers and businesses. Events that you list on Facebook are automatically published to its sister app, Facebook Local, providing local businesses with a simple event marketing tool to help fill upcoming events.

Facebook's previous events app has been refreshed and renamed Facebook Local. Following its latest enhancements, it's likely to become everyone's go-to app for local events and finding places to visit. 

Posted on Monday, 28th May 2018 by Vanessa Hunt

Facebook Marketing Networking Social

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A blogger's checklist: Fourteen tips to get your blog noticed

Whenever you start a new blog post, no matter how passionate you are about the topic, you must also consider your plan for getting it noticed.

I'd love to say there's a magic formula for sharing a blog post quickly and efficiently with your target audience and beyond, but there's no quick fix. The truth is, you have to put as much effort into publicising a blog as publishing it (if not more!)

But there's some good practice you can follow to attract readers, and I hope you find the following list of questions helpful. You can refer back to this blogging checklist each time you write a new blog post.

Posted on Saturday, 28th April 2018 by Vanessa Hunt

Blogging Facebook Instagram Marketing

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'Facebook Inspiration' supports Chris & Charlie's Adventures

I'm happy to receive book reviews of Facebook Inspiration any day of the week, but this one was particularly pertinent. Facebook Inspiration: 30 days of creativity for your page was first available on Amazon on 2nd March 2017, and I received this review the day after the book's first anniversary.

I wrote the book to help anyone with a Facebook page (or group) generate conversation and interest in their page, helping it reach a wider audience organically. So when I first stumbled upon Chris and Charlie's Adventures page, and saw that their page was relatively new, I shared details of my book with them. Having read A walk in the woods by Bill Bryson a few years ago, I was particularly interested in Chris and Charlie's walking adventure.

I was delighted that they offered to review it for me. And even more delighted when I received this detailed review, published originally on their website, Chris and Charlie's Adventures.  

Posted on Saturday, 3rd March 2018 by Vanessa Hunt

Books Creativity Facebook Instagram Marketing SEO Twitter

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Eight low-cost tools every start-up business owner needs

I don't suppose you received any emails this week tempting you to a free trial of an amazing new app, did you? How many apps did you try out? And which ones are you still using?

Are you addicted to subscribing to new apps that you never have a chance to use? Don't feel bad - we all do it! When you first start out in business, you're pulled in all directions, so of course every minute is precious. Any extra app or tool that promises to help you manage your business more easily is enticing.

Most organisations can't do without email, Word, Excel and PowerPoint (or their equivalent), but there are thousands of other software apps you could add to your suite of business applications. Our digital world offers so much choice that even the smallest, simplest business can find it overwhelming.

I've been running my small business for more than ten years. I've tried hundreds of apps because I love productivity tools. But I've continually been refining my list and I now have a shortlist of eight tools I'd recommend to any small business owner just starting out or in their first couple of years of business. The majority are free or include a free version, depending on the features you need. I use all of them daily and they ensure I keep my business running smoothly. 

Posted on Sunday, 14th January 2018 by Vanessa Hunt

CRM Facebook LinkedIn Marketing Nimble Productivity

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Blogging comes easy when you're in flow

Does it seem to take you forever to come up with new ideas for a blog? And then actually getting it down on (digital) paper takes an eternity? Then I have a tip for you.

Write less. Snap more. 

You might just prefer a more visual approach to blogging...

Posted on Thursday, 14th December 2017 by Vanessa Hunt

Art Blogging Creativity Facebook Instagram Marketing SEO Websites

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The definitive guide to starting your own Marketing, PR or Advertising Business

You may have dreamt about it for years, but not felt comfortable to make the jump. You may have had some great bosses, but have always wanted to be the boss of your own marketing business. Well, this is the guide that will give you all the tools and resources that you need to start your own marketing, PR or Advertising agency. 

Posted on Friday, 28th July 2017 by Paul Lymer

Consultancy Marketing SEO

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Why Your SEO Needs to Be a Long-Term Investment

SEO is easily misunderstood by businesses, who think it's something they only need with a new website, or something that can be turned off and on like a tap. With clickbait blog posts and random spam emails flooding your inbox on a daily basis, it can be hard to know what exactly SEO means for your business. 

Posted on Friday, 23rd June 2017 by Gareth Simpson

Blogging Marketing SEO Training

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Guest blogging earns Gold for best article in CRM Writers' Awards 2017

I love creating content on current CRM topics like user adoption, sales enablement and training for SalesMethods. So I was even more delighted for my client when I learnt that my guest blogging had won the Gold and Silver awards in two categories of the CRM Writers' Awards 2017. 

Posted on Tuesday, 25th April 2017 by Vanessa Hunt

Blogging CRM Marketing Salesforce

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Market your business with 'Facebook Inspiration'

I'm delighted to announce that 'Facebook Inspiration' is now listed on Amazon. I wrote Facebook Inspiration especially for business owners who don't have a marketing department, but know that they cannot afford to ignore social media. 

Posted on Friday, 10th March 2017 by Vanessa Hunt

Beginners Coaching Creativity Facebook Marketing Training

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How to schedule a post on your Facebook page

Did you know that you can prepare posts for Facebook and schedule them to be published later? With Facebook’s handy scheduling feature, you can ensure your posts get maximum exposure by sharing them at the perfect time for your audience. This may not necessarily be the same time you’re creating your marketing content, if you're a night owl like me.

It doesn’t matter what type of content you’re sharing, the procedure for scheduling is the same. You can share a simple text update, a photo, a video or a blog link. In this example I'll walk you through seven simple steps for sharing a plain text update. Next time I'll show you how to share a link to a blog post you've written.

Posted on Wednesday, 15th February 2017 by Vanessa Hunt

Beginners Facebook Marketing Social Training

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Highlight your value with a splash of hashtags

One of my favourite quotes from the book Oversubscribed by Daniel Priestley is: 

What do you stand for? What do you stand against ?

Our values determine the direction we take and the decisions we make in our business. If you’re confident about the value you provide to your clients, those who value what you stand for will choose to work with you.

Businesses that are unclear about their value are easy to recognise. Their online marketing is smothered with hashtags, like hundreds and thousands. The content looks interesting, but it's a bit of a mess. Used sparingly, however, hashtags add a sprinkling of clarity to your messages on Twitter, Facebook and Instagram. 

Posted on Wednesday, 30th March 2016 by Vanessa Hunt

Creativity Facebook Instagram Marketing Social Twitter

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The beauty of evergreen content

It's easy for us to neglect our websites when we get busy. I'm just as guilty as you are!

Recently I've been so focused on ghost blogging and writing web copy for my customers, I've neglected to update my blog. The cardinal cyber sin. 

We know Google loves websites that are regularly updated. However, evergreen content is also an important component of your website.

Posted on Sunday, 25th October 2015 by Vanessa Hunt

Blogging Consultancy Marketing

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Don’t have a website? You can still find customers in Berkshire (or anywhere).

As a new, small business owner you know you need to market your business. How can potential customers buy from you, if they don't know you exist? But what if you don't have the budget right now for the professional website you dream of?

If your budget is limited and you don't have a website, there's still one way you can promote your services. Whether you live in Berkshire, in Buckinghamshire or indeed the Outer Hebrides, you can use one fabulous marketing platform for free: Facebook.

Effective marketing demonstrates your value to customers in a simple, clear way. Facebook is one of the best tools available for communicating with consumers. It's easily accessible, most people use it and its established ethos of liking, sharing and commenting is perfect for small businesses intent on raising their profile.

Posted on Saturday, 16th May 2015 by Vanessa Hunt

Beginners Creativity Facebook Marketing Social Training

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I am not a number!

"Get 4K American Likes on Facebook."

"Get me 1,000 likes on Instagram!"

"I need 3K Followers on Twitter."

Do these numbers make such a big difference to online marketing?

Posted on Sunday, 8th March 2015 by Vanessa Hunt

Facebook LinkedIn Marketing Social Twitter

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Share the LinkedIn Love

I’m still amazed at the power of LinkedIn. Such a simple concept, but oh, so effective.

Posted on Monday, 24th November 2014 by Vanessa Hunt

LinkedIn Marketing Social

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