We'll get you noticed in the crowd
Does your mother know what you do?
Whenever we communicate, our goal should be to write clearly enough that our mother understands. Yes, I use the Hemingway app to check that I haven't used to many adverbs or long sententences. I check that my 'readability' score is grade 7 or 8. I take care not to use too many abbreviations or acronyms. And I was tickled by Eats, shoots and leaves by Lynn Truss. But should I really assume that everyone knows what CRM means?