We'll get you noticed in the crowd
Facebook Business Page Checklist [Part 2]: Optimise and grow your Page
Get the conversation started on your Facebook page by following these 11 steps
When you've fully completed your Facebook page, it's time to check that you're taking advantage of the features and settings that will help you optimise and grow your page.
With just a few simple tweaks to your Facebook settings, you'll have an even more professional-looking, successful and hard-working page, ready to engage your followers.
For example, did you know…
…you can invite people who are not your friends to like your page?
…you can send an automatic instant reply to anyone who messages your page?
…you can make the most of the See first feature to ensure your posts get seen?
Facebook Business Page Checklist [Part 1]: Get Your Page Ready
Make the most of your Facebook page by following these 9 steps
A fully completed and optimised Facebook page will create a professional, positive and trustworthy impression for your business.
Visitors to your page will find essential information about your business, what you offer and what you're all about, with clear contact details and calls to action. When you know you have a comprehensive Facebook page, you can enjoy focusing on engaging with your followers: posting great content, interacting with your followers and growing your page.
Get The Most From Your Time on Facebook
Take these 12 steps to customise your Facebook experience
How much time do you spend on Facebook?
Most Facebook users would admit it's difficult to tell, as time seems to disappear whilst scrolling, commenting, liking and posting on the platform - and notifications, pop-ups and viral videos all vie for our attention and keep us glued. The result is that many of us feel guilty about the amount of time we spend on Facebook.
Danny says ... Don't ditch that email list
Danny Bermant explains why GDPR is an opportunity for small business
An interview with Danny Bermant, Director of Inbox Express
Danny visited Vanessa's Facebook Café at the B2C Marketing Expo (London) in March 2018. We chatted about the challenges small business owners face, maintaining a strong presence on social media, as well as marketing their business using email. Danny Bermant is the Founder of Inbox Express – a library of email templates, designed to help you nurture your relationship with your readers, and then turn them into customers.
Keen to learn more about using templates in email marketing and how they could help my customers, I asked Danny if I could interview him. Danny clarified what GDPR means for email and how Inbox Express helps businesses get results through email marketing. This blog post is a summary of our Zoom interview on 6th June 2018.
Prefer to listen? You can play back our informal chat on Danny's channel on YouTube (35 minutes).
Facebook Privacy Checklist: 12 Simple Steps To Make Your Facebook More Private
In the wake of the Cambridge Analytica scandal, and following the recent launch of GDPR, privacy is a hot topic these days and many of us are questioning how we can keep our personal information more secure. With Facebook in the spotlight, we're more concerned than ever about who can see what we're sharing on the world's most popular social network, and how our data is being used.
Can strangers see my email address?
Who can see my photos?
Is Facebook tracking me when I browse online?
Where's the new go-to place for business and pleasure?
Not using the Events feature on your Facebook Page or Group yet? Then it's high time you did! Facebook's goal is to provide fans with the best, up-to-the-minute information about local events. This is good news for consumers and businesses. Events that you list on Facebook are automatically published to its sister app, Facebook Local, providing local businesses with a simple event marketing tool to help fill upcoming events.
Facebook's previous events app has been refreshed and renamed Facebook Local. Following its latest enhancements, it's likely to become everyone's go-to app for local events and finding places to visit.
A blogger's checklist: Fourteen tips to get your blog noticed
Whenever you start a new blog post, no matter how passionate you are about the topic, you must also consider your plan for getting it noticed.
I'd love to say there's a magic formula for sharing a blog post quickly and efficiently with your target audience and beyond, but there's no quick fix. The truth is, you have to put as much effort into publicising a blog as publishing it (if not more!)
But there's some good practice you can follow to attract readers, and I hope you find the following list of questions helpful. You can refer back to this blogging checklist each time you write a new blog post.
Advice for small businesses to become compliant with GDPR
For many small businesses, especially sole-traders and Limited Liability Partnerships, it may only be necessary to produce and publish a clearly defined Data Protection Policy in order to be compliant.
However, merely declaring a policy will be deemed to be insufficient in the event of an investigation (which is only likely to happen following a data breach / compromise) unless there is hard evidence that adequate precautions were taken to implement the policy, including protecting all data that falls within the scope of GDPR – namely data that identifies a person either directly (full name, address, or photograph) or indirectly (IP address + Facebook handle and / or + characterisation of an individual).
'Facebook Inspiration' supports Chris & Charlie's Adventures
I'm happy to receive book reviews of Facebook Inspiration any day of the week, but this one was particularly pertinent. Facebook Inspiration: 30 days of creativity for your page was first available on Amazon on 2nd March 2017, and I received this review the day after the book's first anniversary.
I wrote the book to help anyone with a Facebook page (or group) generate conversation and interest in their page, helping it reach a wider audience organically. So when I first stumbled upon Chris and Charlie's Adventures page, and saw that their page was relatively new, I shared details of my book with them. Having read A walk in the woods by Bill Bryson a few years ago, I was particularly interested in Chris and Charlie's walking adventure.
I was delighted that they offered to review it for me. And even more delighted when I received this detailed review, published originally on their website, Chris and Charlie's Adventures.
The small business owners guide to GDPR and how to be prepared
Yes, we know… May is nearly here and the GDPR deadline is closing in fast.
But as Corporal Jones said:
"Don't panic, Mr Mainwaring!"
So do you know what GDPR is? And are you prepared?
Eight low-cost tools every start-up business owner needs
I don't suppose you received any emails this week tempting you to a free trial of an amazing new app, did you? How many apps did you try out? And which ones are you still using?
Are you addicted to subscribing to new apps that you never have a chance to use? Don't feel bad - we all do it! When you first start out in business, you're pulled in all directions, so of course every minute is precious. Any extra app or tool that promises to help you manage your business more easily is enticing.
Most organisations can't do without email, Word, Excel and PowerPoint (or their equivalent), but there are thousands of other software apps you could add to your suite of business applications. Our digital world offers so much choice that even the smallest, simplest business can find it overwhelming.
I've been running my small business for more than ten years. I've tried hundreds of apps because I love productivity tools. But I've continually been refining my list and I now have a shortlist of eight tools I'd recommend to any small business owner just starting out or in their first couple of years of business. The majority are free or include a free version, depending on the features you need. I use all of them daily and they ensure I keep my business running smoothly.