We'll get you noticed in the crowd
Every day holds a memory
Birthdays are more special since Mum passed softly away. Now they're a day for celebrating her life, not mine.
I clearly recall memories of noisy parties with small friends. On my seventh birthday, my sister baked me a birthday cake in the shape of a seven, covered in a rainbow of smarties. I still see the bright golden lion brooch that Mum gave me, sparkling.
And now Mum's no longer here, I recall the sweetest of memories of her simply being my Mum.
An interview with Data2CRM: Customer experience and CRM
I was recently interviewed by Nataliia Matsyk (Marketing Manager) of Data2CRM, who asked some interesting questions about my experience of working in the CRM industry.
Read a short excerpt here or visit Data2CRM's CRM blog for full details of the interview.
Highlight your value with a splash of hashtags
One of my favourite quotes from the book Oversubscribed by Daniel Priestley is:
What do you stand for? What do you stand against ?
Our values determine the direction we take and the decisions we make in our business. If you’re confident about the value you provide to your clients, those who value what you stand for will choose to work with you.
Businesses that are unclear about their value are easy to recognise. Their online marketing is smothered with hashtags, like hundreds and thousands. The content looks interesting, but it's a bit of a mess. Used sparingly, however, hashtags add a sprinkling of clarity to your messages on Twitter, Facebook and Instagram.