We'll get you noticed in the crowd
Facebook Business Page Checklist [Part 2]: Optimise and grow your Page
Get the conversation started on your Facebook page by following these 11 steps
When you've fully completed your Facebook page, it's time to check that you're taking advantage of the features and settings that will help you optimise and grow your page.
With just a few simple tweaks to your Facebook settings, you'll have an even more professional-looking, successful and hard-working page, ready to engage your followers.
For example, did you know…
…you can invite people who are not your friends to like your page?
…you can send an automatic instant reply to anyone who messages your page?
…you can make the most of the See first feature to ensure your posts get seen?
Facebook Business Page Checklist [Part 1]: Get Your Page Ready
Make the most of your Facebook page by following these 9 steps
A fully completed and optimised Facebook page will create a professional, positive and trustworthy impression for your business.
Visitors to your page will find essential information about your business, what you offer and what you're all about, with clear contact details and calls to action. When you know you have a comprehensive Facebook page, you can enjoy focusing on engaging with your followers: posting great content, interacting with your followers and growing your page.
Get The Most From Your Time on Facebook
Take these 12 steps to customise your Facebook experience
How much time do you spend on Facebook?
Most Facebook users would admit it's difficult to tell, as time seems to disappear whilst scrolling, commenting, liking and posting on the platform - and notifications, pop-ups and viral videos all vie for our attention and keep us glued. The result is that many of us feel guilty about the amount of time we spend on Facebook.
Danny says ... Don't ditch that email list
Danny Bermant explains why GDPR is an opportunity for small business
An interview with Danny Bermant, Director of Inbox Express
Danny visited Vanessa's Facebook Café at the B2C Marketing Expo (London) in March 2018. We chatted about the challenges small business owners face, maintaining a strong presence on social media, as well as marketing their business using email. Danny Bermant is the Founder of Inbox Express – a library of email templates, designed to help you nurture your relationship with your readers, and then turn them into customers.
Keen to learn more about using templates in email marketing and how they could help my customers, I asked Danny if I could interview him. Danny clarified what GDPR means for email and how Inbox Express helps businesses get results through email marketing. This blog post is a summary of our Zoom interview on 6th June 2018.
Prefer to listen? You can play back our informal chat on Danny's channel on YouTube (35 minutes).
Facebook Privacy Checklist: 12 Simple Steps To Make Your Facebook More Private
In the wake of the Cambridge Analytica scandal, and following the recent launch of GDPR, privacy is a hot topic these days and many of us are questioning how we can keep our personal information more secure. With Facebook in the spotlight, we're more concerned than ever about who can see what we're sharing on the world's most popular social network, and how our data is being used.
Can strangers see my email address?
Who can see my photos?
Is Facebook tracking me when I browse online?